Concept Package—Box-’O-Frogs

Resources:

  • Car Key Box

    Assignment RUBRIC

    assignment: Concept Package—package a concept, feeling or idea

    Packaging in General:

    Buyers of packaging design can generally be broken down into five groups, and reaching the people in each of those groups is done differently. The groups are:

    1. Large consumer products (Procter & Gambel, American Home Products, etc.)
    2. Smaller, niche-market consumer products companies (small one-of-a-kind companies)
    3. Consumer product marketers ( they don’t actually make anything just market products made by someone else.
    4. Retail merchandising chains that carry private-brand products (independent local stores that are part of a larger chain
    5. Printers, converters and service bureaus that specialize in packaging

    Assignment Requirements:

    The final package must be a box form, the number of sides and overall shape of the box is up to you but you must design the form to be folded together out of a single sheet of paper. Think of this more as a sculptural form rather than as a “box”.

    The package must be a changeable form. In otherwords it can be manipulated into more than one 3-D configuration. It could be K-D or knock down or pop-up. The actual form or shape, color, choice of type, graphics and overall layout/composition should relate in some way to the concept being “packaged”. Form follows Function in an abstract way.

    Form and Content need to be considered as one. The graphics should enhance and emphasize the form and not be restricted within single planes, frames or sides of the box. In other words they should wrap around the surface of the form. Similar to gift wrapping paper.

    You must include display as well as text type related to the concept you are packaging.

    Must include bitmapped scanned texture/image graphics. (Photoshop) The focus of these images are on TEXTURE and PATTERN. This will be best achieved with extreme close up images where the object is no longer the subject of the image and probably cannot be determined by the viewer. Where and how you use these images is up to you, but should (like type, material, color and form, etc.) continue to interpret your concept.

    Concept Process—Idea, Feeling, Meaning, Emotion, the Story :

    • First make a short list of 5 Concepts: emotions, feelings, ideas (for example, love, friendship, lost, strength, flight, magic, joy, hungry, etc.)
    • Second, describe or characterize each of your five concepts
    • Your resulting description is essentially a theme. It is what directs the look of everything (the shape of the “container” or “package” as well as choices of color, wording, texture treatments, etc.)
    • Third, choose two of the five that were easier for you to describe and do several rough sketches of what you envision a package would look like that would “hold” each of those Concepts.
    • Use words as an additional reference to your theme. Think poetically as you choose your words.

    Form Process—Object, Material, Color, Images, Typography:

    Concept Examples:

    A quality that might normally be used to promote a product such as:

    • inexpensive
    • durable
    • long-lasting
    • etc.

    An emotion or feeling

    An attitude, thought or idea such as:

    • Pride
    • Strength
    • Creativity
    • etc.