Metaphor Plan

  • How are you doing research?
    • Competition (direct and indirect)
    • Unique characteristics
    • Target audience traits, lifestyle choices

  • Your Topic Area
    • What is it?
    • What is its purpose?
      • Is it advertising, information, an artistic series
  • Your Target Audience
    • How do you plan to reach them?
    • What are possible deliverables
      • How will you brand the deliverables as a recognizable group?
  • What is your metaphor
    • What quality or characteristic are you going to try to communicate with your use of metaphor?
    • How do you know your audience will understand the metaphor or symbolic reference?