Resource Links:
- Product Packaging Mock-ups
- PSC Packaging Templates
The vast majority of all packaging needs to address three distinct areas for the product and company that makes that product.
- safety/protection of the product
- advertising/promotion of the product/company
- extension of the company Brand/Visual Identity
Those areas are addressed differently by each product that is packaged. They are also not necessarily addressed equally. (One product may need more protection while a different product may emphasize product promotion, etc.)
A fourth area which all smart designers also consider is Environmental Impact. This means making serious effort to:
- Reduce negative environmental damage by choosing “green” options for production (printing, ink, alternative processes, and assembly)
- Choosing materials with high post-consumer content (not simply recycled)
- Minimizing transportation miles
- Minimizing the amount of materials used
Dimensional Marketing