Production 103 Basics

The vast majority of issues that can make or break a design from going smoothly through the production workflow come from how well you understand and apply the following:

• Images
  • Half-tone/Continuous Tone
  • DPI, PPI, LPI

• Measurement
  • Points/Picas

• Typography
  • Diminuindo
  • Line Length

• Layout
  • Master Pages
  • Character Sty;es
  • Paragraph Styles
    
    
• Color
  • Pantone Matching System
  • Spot Color/ Process Color
  • Global Color