Guiding questions:
- What does design thinking mean when applied to “Modern Art” and the Avant Garde in America?
- What does it mean when design leads vs. follows other cultural trends?
- How does Zeitgeist influence, or is effected by, design thinking?
1913 Armory Show
- Caladonia (Cornelia)
- Metro
Metro
- Electra
Electra
Jan Tschichold, the new typography
Lester Beall, REA
- REA
- Dumbarton Farms
- Corporate Design
Erte, Pearls
Dr. Mehemed Fehmy Agha, Vanity Fair
Alexey Brodovitch
Man Ray, Autoportrait
- 1939 New York World’s Fair
Binder, 1939 NY Worlds Fair
- America’s Answer! Production
Carlu, America’s Answer! Production
Wil Burtin, the Brain
In 1961 the Czech.designer Ladislav Sutnar(1897–1976) defined information design as “a synthesis of function, flow and form. Function is defined as utilitarian need with a definite purpose: to make information easy to find, read, comprehend and recall. Flow refers to the logical sequence of information. Form means dynamic information patterns and clear rational organization.”
Ladislov Sutnar, 44
Herbert Matter, Switzerland
Herbert Bayer, Fire
- Flight
McKnight. Kauffer, Flight
Ben Shahn, Farm Land
Works Progress Administration Poster Project (WPA)
WPA posters
- Container Corproration of America (CCA)
- CCA Great Ideas Campaign
- Eggbert Jacobson
- NW Ayer Advertising Agency
- Charles Coiner
- Cassandré
Cassandré, CCA ad 1938
- State Series
- Great Ideas of Western Culture Campaign
- World Geo-Graphic Atlas