Keywords: Corporate Identity and Visual Systems

 

Guiding questions:

  • What does design thinking mean when applied to “Modernism and Corporate Identity” ?
  • What does it mean when design leads vs. follows other cultural trends?
  • How does Zeitgeist influence, or is effected by, design thinking?
  • Broadcast Television
  • CBS
  • Art Directors
    • Georg Olden
    • William Golden
    • Lou Dorfsman
  • Raymond Loewy
  • Corporate Identity
  • Paul Rand
  • Lester Beall
  • Chermayeff & Geismar Associates
  • Saul Bass and Associates
  • Systems Design
    • Unimark—Massimo Vignelli
    • Transportation Symbol Signs
    • National Park System
    • NYC Subway System Map
    • Federal Design Improvement Program
    • Olympic Games
  • MTV