Download complete syllabus • ARTS 081 Adv Type spg 2024
UNIVERSITY COURSE CATALOG DESCRIPTION
Students enrolled in ARTS 081 will have the opportunity to apply the principles and concepts introduced in ARTS 079 to more complex typographic problems. Directions involving experimental and theoretical as well as practical and functional applications of type will be explored. Macintosh laptop computer is required. Lab fees apply.
PREREQUISITES – ARTS 079: Intro Typography or instructor permission
COURSE OVERVIEW
“Typography is what language looks like.”—Ellen Lupton
“No other design discipline requires so much learning and training as fontography. And by not other aspect can amateurs be so easily distinguished from professionals.—Dmitry Kirsanov
“Most people think typography is about fonts. Most designers think typography is about fonts. Typography is much more than that. It is expressing language through type—placement, composition—the variables.—Mark Boulton
“In the fields of Printing & Graphic Design, it is generally agreed that the poet in our midst is the type designer.”—Noel Martin.
Advanced Typography is a course where we meet together as a group twice a week to clarify directions, answer questions and gain individual feedback/critique on assignments. With than in mind, it is imperative that you are prepared for class each week with questions and to confirm your progress. I will be presenting material to you from the course tab on the graphicdesignthoughts.wordpress.com website as well as from the canvas course site.
More specifically, this course builds upon the basic content discussed in Intro to Typography (letterform, layout, grouping and hierarchy). The primary objective of Advanced Typography relies upon further exploration and application of these essential fundamentals in solving more complex typographic design problems. Assignments will require the student to visually balance a variety of information as well as develop an increased sensitivity to typographic nuance and subtlety. They will include both theoretical and practical application. The two main design directions of classic typography as well as new contemporary style will both be explored.
Through these approaches we will examine and gain an understanding of the function of typography as a visual element within the larger context of graphic communication. Through lectures, in-class demos, discussions, comprehensive projects and critiques we will explore the function and meaning behind ARTS 081 Advanced Typography—Spring 2024 typography including, but not limited to; typographic identification, practical issues of setting and using type effectively in multi-page layout, form, grouping, hierarchy, and as a conduit for enhancing meaning and content through visual communication.
Assignments are geared to applying and exploring the aesthetic possibilities first grounded in theoretical principles; they allow us to focus on meaning, style and functionality as equal collaborators in effective typographic communication. Projects are “intermediate to advanced” in nature and rely upon the student’s skills in multiple levels of design. A “systems” manner of thinking is introduced and s built upon throughout the semester. Conceptual development, verbal articulation of visual solutions, research, production, and visual, verbal and written presentation skills are each essential components of this course.
COVID Mandated Protocols:
The Centers for Disease Control and Prevention continue to monitor the level of incidences of respiratory disease due to multiple viruses (RSV, influenza, and COVID-19). Pacific’s COVID-19 Council would like to remind you of the following guidelines to protect the health, safety and well-being of our students, faculty, staff and visitors.
Student Health Center (209.946.2315
• Pacific requires all students and employees to be up to date on COVID-19 vaccinations. This includes primary doses of vaccines, as well as boosters that are recommended for individuals based on their eligibility.
• If you have additional questions, please visit the COVID-19 websiteor email COVID-19_information@pacific.edu.
.TEXTS & LEARNING MATERIALS
For this course you will be using the Adobe Creative Suite: InDesign, Illustrator, and as needed, Photoshop. The facilities on campus are meant to augment your needs and help educate you on the implementation of typographic standards especially in the use of InDesign.
Readings from a variety of texts and papers will be assigned. Discussion will follow these readings to clarify, pose questions and ensure understanding for the material that relates to the discussion of typography. A written response to the material may frequently be a part of the reading assignment. One exam will be conducted on reading material and other materials from class.
Non-required ADDITIONAL READING RESOURCES (cheaper at https://www.thriftbooks.com)
Grid Systems By Kimberly Elam, ISBN: 1568984650
Thinking with Type By Ellen Lupton, ISBN: 1568984480
Geometry of Design By Kimberly Ellam
The Elements of Typographic Style by Robert Bringhurst (third edition)
Hartley and Marks Publishers, 2004
Texts on Type By Philip B. Meggs & Steven Heller
Typography By Emil Ruder
Typographic Design: Form and Communication (third edition) By Carter, Day, Meggs
History of Graphic Design By Philip Meggs (latest edition)
Typographic Specimens: The Great Typefaces by Philip Meggs and Rob Carter
Font reference guides and Encyclopedia of Typography supplied through class
OTHER ITEMS YOU SHOULD ALREADY OWN… BUT IF YOU DON’T, PURCHASE THEM NOW.
Laptop Computer (Macintosh preferred)
Thumb/Flash media drive or other external drive
Cork back steel ruler for cutting: approx. $8.75
No. 1 Xacto knife: approx. $4.50 and pack of #11 blades: approx. $2.20
Rubber Cement: approx. $4.85, Rubber Cement pickup: approx. $1.55 & Rubber Cement Thinner (16 oz): approx. $8.00
instead of the rubber cement a quality spray mount product may be used such as 3M Super 77: approx. $14.40
Sketchbook or quality loose leaf paper for process work: approx. $11.00
Letramax 100, solid core black professional mounting board (2 sided black) 15×20”: approx. $1.85/sheet, (as needed)
LAB FEE
There will be a lab fee of $60 to cover maintenance, printing costs, & upkeep of computer facilities. There will be no refund of this fee if the course is dropped after the drop deadline, third week of the semester.
ARTS 081 Advanced Typography—Spring 2024 3
COURSE OBJECTIVES/LEARNING OUTCOMES
Upon completion of this course the student should be able to:
1. Build upon the concepts introduced in Typography I.
2. Develop an understanding of the language of typography, which includes critical theory, critique, history, technology, and craftsmanship.
3. Apply and explore the possibilities inherent in the theoretical principles introduced focusing on meaning, aesthetics and functionality in typographic design.
4. Solve specific design problems that include setting and using type effectively in layout applications, hierarchy, type as conduit for meaning and content as well as other issues related to visual problem solving through typographic form.
5. Developing a refined sense of observation and application to multi-faceted design problems.
6. Apply grid system to complex multi-page layouts.
7. Operate within specific graphic design requirements.
8. Define and employ industry standard graphic design terminology to describe projects.
The objectives will be achieved by:
1. Completing projects of increasing complexity
2. In class & homework exercises
3. Analysis & critique one’s own work & then apply the skill to the work of others
4. Readings, lectures & discussion of readings
5. Reports, written exams & quizzes
Purpose
The undergraduate degree in graphic design is intended to prepare you, the student, specifically in the common body of knowledge
and skills required for entry as a professional graphic designer. You should additionally possess the education necessary to move
toward management and/or leadership positions within the field and also be ready for advanced graduate study in the field of
graphic design.
Download complete syllabus • ARTS 081 Adv Type spg 2024